AQUARIA. OR THE ILLUSION OF A BOXED SEA
The visual identity conceived for Aquaria aims to trigger a self-reflective awareness of the ambiguities of perception. The aquarium is conceptualised through a series of impossible forms based on the Necker cube (1832). Impossible objects, also known as undecidable figures, act as a kind of optical illusion consisting of a two-dimensional figure which is instantly and subconsciously interpreted as representing a projection of a three-dimensional object –not unlike a “boxed sea” mise-en-scène.
The exhibition research imagery has been processed to generate a fluid graphic medium for the box to appear as an ever-changing image. The overall sense of ambiguity is enhanced by a typeface of variable proportions –Garaje Multi by Thomas Huot-Marchand– and the RGB blue colour theme, commonly used for idealised oceans, as well as the luminous flatness of a screen interface.
The visual identity conceived for Aquaria aims to trigger a self-reflective awareness of the ambiguities of perception. The aquarium is conceptualised through a series of impossible forms based on the Necker cube (1832). Impossible objects, also known as undecidable figures, act as a kind of optical illusion consisting of a two-dimensional figure which is instantly and subconsciously interpreted as representing a projection of a three-dimensional object –not unlike a “boxed sea” mise-en-scène.
The exhibition research imagery has been processed to generate a fluid graphic medium for the box to appear as an ever-changing image. The overall sense of ambiguity is enhanced by a typeface of variable proportions –Garaje Multi by Thomas Huot-Marchand– and the RGB blue colour theme, commonly used for idealised oceans, as well as the luminous flatness of a screen interface.
2021
VISUAL IDENTITY
GRAPHIC DESIGN
Aquaria. Or the Illusion of a Boxed Sea
Maat museum
Lisbon PT
18.3–6.9.2021
Curated by Angela Rui
Exhibition design 2050+
(Ippolito Pestellini Laparelli,
Massimo Tenan, Guglielmo Campeggi)
In collaboration with
Alice Guarnieri
VISUAL IDENTITY
GRAPHIC DESIGN
Aquaria. Or the Illusion of a Boxed Sea
Maat museum
Lisbon PT
18.3–6.9.2021
Curated by Angela Rui
Exhibition design 2050+
(Ippolito Pestellini Laparelli,
Massimo Tenan, Guglielmo Campeggi)
In collaboration with
Alice Guarnieri
![Photo Bruno Lopes](https://freight.cargo.site/t/original/i/c8987ea8d3aac07a43683da5d41083bd30a03666a7a6e6d7019d441c112363f4/Aquaria_Bruno-Lopes_3.jpg)
![Photo Francisco Nogueira](https://freight.cargo.site/t/original/i/978a3cd0c76650cfcd41abf62dcd7ffdb1df8342b464cf3337c485a33c848d09/Aquaria_Francisco-Nogueira.jpg)
![Photo Bruno Lopes](https://freight.cargo.site/t/original/i/dce54287234e699e9cc09ef9823e0d44b997c00e6e3ffe8391a76cff8566f4a0/Aquaria_Bruno-Lopes_2.jpg)
![](https://freight.cargo.site/t/original/i/2f21260a610b42b69aa4240a8a68ce8c63d086c0016eee2d7a2f93e3da19c3c8/Aquaria_Read-See.jpg)
![](https://freight.cargo.site/t/original/i/97a190b2e7fb15622724cac2be7e31d0e2dd905c0504d3508fac97c3d356934f/210315_Cubes_RGB.gif)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/6a2b2d1f7faf5d418c49ee48f83f777b717494773808ba7178f86302dc271cc9/Aquaria_Read_01.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/517247944040c01d1ea0e850f9c4b77af786bab15a44f509399a1dddfa4f2059/Aquaria_Read_02.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/a01854c0485f97adb8021411a4fd1ba9be1e52d978e00fdf52f3f5608563510e/Aquaria_Read_03.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/f2ec2e95a2190fea244b0cc06d5f68e591ccaf89792991613eb87c2a27afa8a6/Aquaria_Read_04.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/84a2b3c6dcf9750f7c99492ce7eaebd9423f808792e7ae99adbcc21c7b34e570/Aquaria_Read_05.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/73530547942b9072a6a221ee3b4c54f882a330b191a68f5d1242ecd9e7def737/Aquaria_See_01.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/19ac5ac15fe0db65c45afbb13e331ed7ca1072fc54d4bd920ead51cfd417d92a/Aquaria_See_03.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/917db8d386390d301d60af91e932b6cf449a4b1ac442113c0072154409f17b3c/Aquaria_See_05.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/1b751792e8a0799bf89dfa404860bc86c810e4d9f78b9863c819d349a27aa532/Aquaria_See_06.jpg)
![Photo Lisa Moura](https://freight.cargo.site/t/original/i/35e17f35dd38159526f1b591f2d41d3a8edb6cb904bbc6a1980fe7ee71adf3c9/Aquaria_See_08.jpg)