PAC Padiglione d’Arte Contemporanea

Visual identity
PAC Padiglione d’Arte Contemporanea, Milan
in collaboration with Alice Guarnieri 


In 2018 we have renewed the visual identity of PAC, “the public space for contemporary art in Milan”, by providing the museum with a modular system based on movable layers of text, images and color.

Each event is characterized by a distinctive color, running through posters, catalogues, exhibition guides, printed ephemera, museum signage and merchandising.