PAC Padiglione d’Arte Contemporanea
In 2018 we have renewed the visual identity of PAC, “the public space for contemporary art in Milan”, by providing the museum with a modular system based on movable layers of text, images and color.
Each event is characterized by a distinctive color, running through posters, catalogues, exhibition guides, printed ephemera, museum signage and merchandising.
Each event is characterized by a distinctive color, running through posters, catalogues, exhibition guides, printed ephemera, museum signage and merchandising.
