YEAH!
Visual identity for YEAH! – a festival, conference, happening gathering an upcoming generation of architects, makers and thinkers of the built environment on the European scale.
Our concept starts on the very name of the festival: the Yes which, according to Jacques Derrida, and Paul Austin before him, unfolds a performative space for dialogue and transformation.
The animated word evokes a building work in progress, as well as the aerial view of a crowd gathering. The user’s interaction adds an exclamation mark to the logotype, turning the acronym into a performative speech act.
Visual identity for YEAH! – a festival, conference, happening gathering an upcoming generation of architects, makers and thinkers of the built environment on the European scale.
Our concept starts on the very name of the festival: the Yes which, according to Jacques Derrida, and Paul Austin before him, unfolds a performative space for dialogue and transformation.
The animated word evokes a building work in progress, as well as the aerial view of a crowd gathering. The user’s interaction adds an exclamation mark to the logotype, turning the acronym into a performative speech act.
2021
VISUAL IDENTITY
ART DIRECTION
YEAH!
Young European Architecture Happening
Esch-Alzette (LU), April 2022
Web design
Alice Guarnieri
Coding
Roberto Arista
VISUAL IDENTITY
ART DIRECTION
YEAH!
Young European Architecture Happening
Esch-Alzette (LU), April 2022
Web design
Alice Guarnieri
Coding
Roberto Arista
![](https://freight.cargo.site/t/original/i/86645396fd42a7512ca32f191634193afb5a2d2528c0af7812b91641f3b201f1/2022-01-11_181357.gif)
![](https://freight.cargo.site/t/original/i/4a76c87d90bd6cbfca7bee90e0ea8d8396533b07f944c46683efe204d20c70bc/1.jpg)
![](https://freight.cargo.site/t/original/i/e84d267824360d7f78932edad5a7bddcdebb5ca2e111abb1a3906a4c18038a45/4.jpg)
![](https://freight.cargo.site/t/original/i/be079c0edd0af943fbb3cf05eb5bfbe5d1b5e4f18046a05352843d946ceb6867/3.jpg)
![](https://freight.cargo.site/t/original/i/0a830d8fde8365744b321d128e6b8e788eb743e1fed9a84218c9af6031413e5b/210804_IG_Tiles1.jpg)
![](https://freight.cargo.site/t/original/i/f0b18b3752537f0c3336e9a0f4431865caf86cbaa35a134daf48457499d66e4e/210804_IG_Tiles2.jpg)
![](https://freight.cargo.site/t/original/i/ca4c215ed7de0b80f36aea38d5bdb6c6b8e2f2efb73dc96f5c94fd2ee94ec049/210804_IG_Tiles3.jpg)
![](https://freight.cargo.site/t/original/i/d77fc3c29843aedd5d43e8c13552498340ad832d8cb702f0e3b265b3d740df38/210804_IG_Tiles4.jpg)
![](https://freight.cargo.site/t/original/i/7d1b53dd0b192b6c842a99e2ebbf6570ed075b155ddce77b42a28ee674760ba2/210804_IG_Tiles5.jpg)
![](https://freight.cargo.site/t/original/i/3fb5b83b4da359a59cf360b56483dc63bfdb0aa8f797d17239bf8989eccb21c0/210804_IG_Tiles6.jpg)
![](https://freight.cargo.site/t/original/i/3df1fff239d8f0ed617b25cd5cb04ad82d7ac155345e6d069c9d194b264060f7/2022-01-12_151607.gif)
![](https://freight.cargo.site/t/original/i/ef1a002cb2d657c8cecb906ac10e48d17be97299c8bc5bdc6f4627fe273fb985/Yeah-160422-78-low.jpg)